Rocking while they shop

NICOLE MATHEWSON
Last updated 05:00 23/05/2013
Aaron Winter and Stephanie Taylor
STACY SQUIRES/Fairfax NZ

CHOOSING TUNES: Aaron Winter and Stephanie Taylor use the Riccarton Pak ’n Save supermarket’s touch terminal which lets shoppers select the store’s background music.

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Christchurch shoppers are most likely to choose an anthem celebrating the underdog while seeking bargains in the supermarket aisles.

Pak 'n Save installed touch terminals at its Porirua, Papakura and Riccarton supermarkets last week, allowing shoppers to choose what song they want to hear playing through the supermarket while they shop.

The myDJ project lets shoppers choose from 3500 songs, including international acts and tracks from New Zealand bands Opshop, Fat Freddy's Drop and Goldenhorse.

The song chosen most often by Riccarton shoppers over the past week was Pink's Raise Your Glass.

In an interview with MTV in 2010, the American singer described the song as a "celebration for people who feel left out from the popular crowd".

The Red Hot Chili Peppers' 1992 single Under the Bridge was the second-most requested song, followed by Canadian songstress Alanis Morissette's 1996 hit Ironic.

Grammy-winning Adele's Rolling in the Deep and 1993 pop hit The Sign, by Swedish group Ace of Base, rounded out Christchurch's top five.

Each song could be played only once every couple of hours, and the terminal would display how long a shopper needed to wait to hear their chosen tune if there was a queue.

Friends Aaron Winter and Stephanie Taylor set up a playlist of songs to listen to while they bought groceries yesterday, including Cave by Mumford & Sons and Yeah Yeah by Kiwi-born singer Willy Moon.

"I thought it was fantastic," Winter said.

"I live only 400 metres from that shop and the mall so I'll definitely be in there and rocking on up to it and having a crack."

The terminals were being tested for a couple of months. After that Foodstuffs will decide whether it will introduce the machines in every one of its New Zealand supermarkets.

Foodstuffs communication manager Katherine Klouwens said the trial was going well and appeared to be a hit with all ages.

"It's really early days, but so far everyone's loving it. We've had really good feedback."

Shoppers had chosen about 96 per cent of the music played in the store since the terminal was set up, she said.

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- © Fairfax NZ News

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