Gelato cart a first taste of business

04:54, Dec 09 2013
jed joyce gelato
SUMMER JOB: Jed Joyce, 15, a St Bede's College student who owns Rollickin' Gelato, located on the corner of Armagh and New Regent St.

Teenage entrepreneur Jed Joyce is gearing up for a summer of scooping gelato and praying for sunny days.

At 15 years old, the ambitious St Bede's College student is already a business owner.

Joyce opened mobile icecream cart Rollickin' Gelato about three weeks ago.

With no driver's licence, yet, he relies on his mum to tow the cart to New Regent St every morning.

From there, however, it's all him.

Earlier this year he organised a bank loan, saved his pocket money and designed the Rollickin' cart from scratch.


It was custom-built for his business, decked out in bright orange and yellow.

The cart has proven a cost-effective way to start a business and he will be able to recoup his financial outlay much sooner than if he had a bricks and mortar shopfront.

A summer spent in a berry farm icecream shop reassured him that his choice of product was a good one, and a free tasting policy generates plenty of goodwill.

Three weeks into the summer, he has continued to attract a steady flow of customers eager for a taste of his organic milk, egg-free, gluten-free, guilt-free gelato.

The flavours are high-end and made with quality ingredients: Real ginger beer, pomegranate, marshmallow and Italian hokey pokey.

Batches are trucked down from Wellington's waterfront where they have been made fresh to order.

"I like gelato and I like business," Joyce said.

"You can't buy happiness, but you can buy gelato and that's pretty much the same thing."

For Joyce, this gelato cart is more than a summer project. His goal is to raise enough money to go on a school trip to Vietnam next Christmas.

The trip is through World Challenge, an organisation which helps high school students organise overseas adventures. Joyce's trip will include hiking, community work and local events.

Joyce will be at New Regent St on sunny days this summer.

He updates his hours daily on the Rollickin' Facebook page.

The Press