Cera's social media move queried

Last updated 05:00 27/10/2011

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Christchurch Earthquake 2011

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The authority in charge of earthquake recovery in Christchurch is looking for an online and social media adviser.

The successful applicant will be "responsible for the implementation and day-to-day management of the Canterbury Earthquake Recovery Authority's (Cera) social media presence and updating content on Cera's website and intranet", an online advertisement for the job says.

Cera communications general manager Mike Shatford said it was important for businesses and government departments to communicate with the public "in a timely, consistent and clear way".

Using social media would allow Cera to listen to the public and tell them what they needed to know, he said.

"Through social media, our interaction with the people of Canterbury becomes a conversation. The position of adviser, online and social media, is a cost-effective and efficient way to achieve that."

The salary was still to be confirmed, Shatford said.

Labour MP Brendon Burns said Cera was providing enough information and questioned whether a social media expert would help.

He questioned what extra information Cera was going to be providing by social media, given it was unable at times to provide in any form the sort of information people were desperate for, such as the status of their land or when any announcements might be forthcoming on the zoning of their land.

The Cera website recorded 40,418 unique visitors and 258,650 page views in the month to October 25, while its Twitter account had about 2900 followers and its Facebook posts had registered about 100,000 views to date.

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- The Press

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