Cantabs go online for quake info

ANNA TURNER
Last updated 09:57 07/08/2012

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Cantabrians are still going online to get their earthquake updates, latest research shows.

A survey by Nielsen Online Ratings showed that in June GeoNet reached over a third of the available online population, while the Canterbury Quake Live website reached a fifth.

The Press website reached a third of the online Canterbury population and had the largest monthly unique audience, with 234,000 visitors in June.

There are 431,000 active online Cantabrians.

Spokeswoman Amanda Wisniewski said the survey allowed Nielsen to paint a "more complete picture" of the online consumer.

"We can see earthquakes remain in the forefront of Cantabrians' minds and they are turning to these websites for information," she said. 

The survey showed the percentage of people from Canterbury visiting the websites.

The Canterbury Quake Live website had the highest number of Cantabrians proportional to its total visitors in June, with 90 per cent of visitors being from Canterbury.

The GeoNet site followed, with 75 per cent of its 204,000 unique audience being from Canterbury, while The Press' website visitors were 62 per cent Cantabrians. 

Canterbury Quake Live and GeoNet had both had consistently high numbers of Canterbury visitors since Nielsen began tracking in February this year.

Wisniewski said the monthly unique audience figures to quake information websites were boosted by frequent aftershocks, such as in May this year.

"The spike in May was likely impacted by a number of comparatively larger quakes that month that ranged from magnitude 4.1 to 5.2," she said.

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- The Press

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