Quake socks in running for global fundraising award
Christchurch Earthquake 2011
A campaign selling socks to help Canterbury earthquake victims has seen Rural Women New Zealand in the running for a global fundraising award.
The organisation is up against two others in the big idea-small budget category in the Resource Alliance Global Awards, which recognise excellence in fundraising across 60 countries. The ceremony will be held in the Netherlands.
Rural Women New Zealand chief executive Noeline Holt said the organisation felt extremely proud as it was the first time New Zealand had qualified to participate in the awards.
Holt said she never envisioned the Aftersocks campaign, which started more than a year ago after a suggestion by Canterbury resident Jo Ottey, would take off as it did.
"We hugely underestimated it. We felt that we'd be very lucky to sell 2000 pairs,'' she said.
''We had to keep re-estimating our target. That will teach us to think small."
Orders were received from all over the world for the quirky red and black merino socks, which include a Richter scale stripe.
"It just went off like a rocket. It was pretty extraordinary," Holt said.
But it was the support from Cantabrians that blew her away.
"Cantabrians just brought and brought and brought. They obviously jumped in there and really supported their own,'' she said.
''They knew it was going to come back to Christchurch. That was the most heart-warming thing."
About 20,000 pairs of socks have been sold, raising about $110,000 for the Christchurch Mayoral Fund.
Holt said winning the award would be the icing on the cake.
She was so confident the campaign stood a strong chance in winning that she would attend the awards ceremony in Amsterdam on October 17.
- © Fairfax NZ News
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