Bare bums to highlight suburb's 'neglect'
New Brighton residents are preparing to bare their bums to highlight a collective feeling of post-quake neglect.
Local business owner Tony Brooks has organised the cheeky protest to draw attention to the area's plight and spark action.
Brooks said the suburb had been neglected by the Christchurch City Council, even though it was one of the hardest hit by the earthquakes.
He said he hoped the mass mooning would make council realise the depth of feeling among New Brighton residents.
''There are so many reasons why we would do something like this," he said.
"There is the simple fact that most of us have had enough.
''There is desperation at what we are recieving and what the rest of Christchurch is receiving. We have received the least support even though we are one of the hardest hit areas."
He said he was upset New Brighton was the last suburb to be the subject of a regeneration masterplan by council after Lyttelton and Sydenham.
"Aside from infrastructure work, the only thing we can boast in New Brighton is a revamped paddling pool.
''We want a commitment from council that they will focus and rebuild the area and commit some funds to it. They haven't given this area enough urgency."
He said he hoped to attract ''100 bums'' to the protest on December 2 at 11am on the basketball courts by the library.
Brooks, who owns the Pierside Cafe, said he did not think the protest would harm the area's reputation.
''How much more could we ruin the reputation of New Brighton? I love the area and my livelihood is tied up with a business there, but if I'm honest, how much more could we affect its reputation?''