Judkins sells Coast to Coast
The longest-running multisport event in the world, the Coast to Coast, has been sold.
The event's founder and race director, Robin Judkins, is teaming up with the new owner, Queenstown-based Trojan Holdings, after 31 years staging the race from Kumara Beach on the West Coast to Sumner in the east.
''Since 1983 I've enjoyed the ultimate challenge and seeing around 20,000 competitors battle themselves, each other and the environment over 243 kilometres from the Tasman Sea to the Pacific Ocean,'' Judkins said.
"It's a reflection of New Zealand at its finest; just brilliant. It really is New Zealand's great race, but it's time for me to look to a new era with a lesser role.''
Each Coast to Coast event has about 3500 people directly involved, generating economic activity and an international profile.
''I love the event to bits and am really excited about its future,'' Judkins said.
''I intend to still be there in a supporting role for years to come, at the start to fire them up and at the finish to hand out well-deserved cans of Speight's.''
The event fits with adventure and tourism-based businesses already operated by Trojan Holdings interests, including the Milford and Routeburn tracks, the Mt Cook Hermitage, AJ Hackett Bungy and NZSki (Coronet Peak, Remarkables and Mt Hutt ski areas).
- The Press
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