Fury over 'they shake me' baby T-shirt

BABY HUMOUR: 'They shake me' t-shirts for babies are commonly found at online stores.

Relevant offers

A baby's T-shirt bearing the slogan "they shake me" has sparked an angry online response from parents.

A complaint about the T-shirt was posted on the popular parenting blog Mamamia this morning, sparking an email and Twitter campaign against the company responsible, Cotton On Kids.

"What the hell are you people thinking and how dare you try to turn children into the sickest kind of human billboards to advertise your smart arse and grossly insensitive slogans?" read the blog post on Mamamia.

"What's next Cotton On? Kids t-shirts that say 'My Parents Sexually Abuse Me'?"

The subsequent flood of comments on Twitter accused the popular children's clothing and accessories company of making jokes about child abuse and called for it to stop selling the T-shirts.

"There's humour and then there are sick references to child abuse! You got it wrong," read one tweet.

"Cotton On - how dare you. I will not be setting foot in any of your stores," read another.

Another Twitter user wrote: "How amusing, to mock brain-damaged, blind babies."

Cotton On's other slogans for babies include "I'm a tits man" and "I'm living proof my mum is easy".

A spokeswoman for Cotton On Kids was not immediately available for comment.

However, in an emailed response to a concerned parent, published by Mamamia, the company said it serviced "all personalities" and its products were "intentionally edgy and irreverent and are certainly not meant to be taken seriously".

-AAP and smh.com.au