Facebook CEO Mark Zuckerberg fielded questions about the Number 1 social network's slowing revenue growth and its US$1 billion purchase of Instagram as he kicked off a cross-country roadshow of the US to promote the company's US$10 billion initial public offering.
Wearing his trademark "hoodie" sweatshirt, jeans and sneakers, the 27-year-old chief executive said he would do the Instagram deal again if he had to, according to people who attended the event.
Hundreds of investors attended the presentation at New York's Sheraton Hotel, which was closed to the media, on Monday.
The world's largest social network aims to raise about US$10.6 billion, dwarfing the coming-out parties of tech companies like Google and granting it a market value close to Amazon.com Inc's.
The 8-year-old social network that began as Zuckerberg's Harvard dorm room project indicated an IPO range of US$28 to US$35 a share on Thursday, which would value the company at US$77 billion to US$96 billion.
The size of the IPO reflects the company's growth and bullish expectations about its money-making potential as a hub for everything from advertising to commerce. Many investors say they expect Facebook to raise its offer price-range as the roadshow progresses from New York to major cities such as Chicago, Boston and San Francisco.
Amid the hoopla of one of the most closely watched IPOs in years are persistent concerns about Facebook's longer-term growth and Zuckerberg's majority control.
Zuckerberg, who will have roughly 57 percent voting control after the IPO, personally forged the deal to acquire mobile app maker Instagram in a matter of days last month with little involvement from Facebook's board of directors, according to media reports.
Investors managed to ask five questions during the event on Monday, including a query about Facebook's potential plans to enter China, the world's largest Internet market by users.
Zuckerberg was accompanied by finance chief David Ebersman, who was wearing a suit and tie, and Chief Operating Officer Sheryl Sandberg.
Morgan Stanley banker Michael Grimes took the stage to begin the formal presentation as the audience of investors lunched on Cobb salad, ice tea and cookies, attendees said.
Investors had formed a line outside the Sheraton Hotel about an hour before the roadshow started on Monday morning, as a nearby media throng awaited the arrival of Facebook executives and elicited inquiries from curious passers-by.
"This is unlike anything we've ever seen," said one investor who was at the event.
With 900 million users, Facebook is challenging established Web businesses such as Google Inc and Yahoo Inc for consumers' online time and advertising dollars.
Susquehanna Financial Group analyst Herman Leung said in a note to investors on Monday that he expected Facebook's revenue to grow 40 percent this year and 33 percent in 2013.
He said the US$28 to US$35 range for Facebook shares was an "attractive" valuation that provided a "compelling entry point" for investors.
In a separate note published Sunday, Pivotal Research Group analyst Brian Wieser put a US$30 price target on shares of Facebook.
"We would not be surprised if the stock trades up above the IPO price on retail interest in the company over the near term," he wrote.
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