Researchers study The Hobbit

MIDDLE MANAGEMENT: Martin Freeman as Bilbo Baggins in The Hobbit: An Unexpected Journey.

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The Hobbit movie's impact on audiences around the world is being investigated by Waikato University researchers using a Google survey.

Just a stone's throw from Hobbiton, a group of researchers are embarking on their own quest – to look at international perceptions of, and hopes and expectations for, The Hobbit: An Unexpected Journey."

Lead researcher "Carolyn Michelle of the Audience Research Unit at the University of Waikato in Hamilton, says she's hoping for an international response to the survey, which is similar to one done for the James Cameron movie Avatar in 2009."

"Whether or not you’re a serious Tolkien fan, and even if you're a Hobbit hater, we want to know what you are thinking and feeling about The Hobbit prior to its release,"says Dr Michelle.

"You can participate in the one research study to rule them all at http://goo.gl/4vsvf."

The Hobbit: An Unexpected Journey, directed by Peter Jackson, was filmed in New Zealand and is due to be released on 12 December.

Dr Michelle and colleagues from the University of Waikato's Screen and Media Department, working with collaborators in Canada and Denmark, are hoping global interest in The Hobbit will help generate more than 1,000 responses to their survey from around the world."

- © Fairfax NZ News

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