We've been trying to kill him off for more than 50 years but now Louie the Fly is causing a buzz by trying to be immortalised in wax.
The character in insect repellent Mortein ads, described by the company as "the loveable rogue" and the star of countless television commercials, has been knocked back by Madame Tussauds after he put in a bid to have his own waxwork created.
The museum based their rejection of the cartoon fly, who has more than 270,000 Facebook fans, on popularity.
Louie would never be one of the "most requested" characters and wasn't the "right fit" or "popular enough" to earn a spot alongside some of Australia's biggest stars, the museum said in their rejection.
Now the household name is calling for Aussies to sign a petition to support his bid.
"I'm an Aussie legend and have been around a lot longer than some of the folks they have in there," Louie the Fly said in a statement.
Madame Tussauds have previously unveiled wax models of other non-human characters, including ET, Wolverine and Astroboy.
If Louie wins his battle, he would be the smallest wax model in any Madame Tussands around the globe.
His nearest rival is the UK museum's Tinker Bell who stands at just under 14cm.
Louie the Fly's long career includes countless TV commercials, newspaper and magazine appearances and his own cartoon in The Sunday Telegraph.
The petition to help Louie's waxwork bid is available on www.louiethefly.com.au