Bourbon backlash forces brewer backtrack

Last updated 07:32 18/02/2013

Relevant offers

World

US teen urged friend to kill himself, police allege LAPD shooting of homeless man is caught on video Woman fakes kidnapping to avoid boyfriend's birthday Hunt for missing MH370 jet may be called off soon Australian police to scour bush for missing toddler William Tyrell Iran's airline passengers are mad and aren't taking it anymore US weather delays 30-minute flight for over nine hours Girl dies following Facebook feud New plane tracking to be tested after MH370 mystery 'Jihadi John' Mohammed Emwazi won't have the same impact unmasked

After a backlash from customers, the producer of Maker's Mark bourbon is reversing a decision to cut the amount of alcohol in bottles of its famous whiskey.

The company's chief operating officer said Sunday that it is restoring the alcohol volume of its product to its historic level of 45 per cent, or 90 proof. Last week, it said it was lowering the amount to 42 per cent, or 84 proof, because of a supply shortage.

The brand known for its square bottles sealed in red wax has struggled to keep up with demand. Distribution has been squeezed, and the brand had to curtail shipments to some overseas markets.

In a tweet on Sunday, the company said to its followers: "You spoke. We listened."

Ad Feedback

- AP

Special offers

Featured Promotions

Sponsored Content