Bourbon backlash forces brewer backtrack

Last updated 07:32 18/02/2013

Relevant offers

World

Malaysia to issue warrant for diplomat in latest twist to Kim Jong Nam's death US man charged with killing Indian engineer in possible hate crime Homeland Security report disputes threat posed by Trump's 7 travel ban nations Egyptian woman's weight-loss plan: To drop from 500kg to 300kg Muhammad Ali's son detained at US airport and questioned Something's afoot with this gym-goer's feet Pineapple on pizza is a Canadian creation, Justin Trudeau says Cyclist in Australia played dead to escape random shooter CNN, New York Times, other media barred from White House briefing Beyonce breaks social media silence to criticise Trump's transgender rights rollback plan

After a backlash from customers, the producer of Maker's Mark bourbon is reversing a decision to cut the amount of alcohol in bottles of its famous whiskey.

The company's chief operating officer said Sunday that it is restoring the alcohol volume of its product to its historic level of 45 per cent, or 90 proof. Last week, it said it was lowering the amount to 42 per cent, or 84 proof, because of a supply shortage.

The brand known for its square bottles sealed in red wax has struggled to keep up with demand. Distribution has been squeezed, and the brand had to curtail shipments to some overseas markets.

In a tweet on Sunday, the company said to its followers: "You spoke. We listened."

Ad Feedback

- AP

Special offers

Featured Promotions

Sponsored Content