Talent show hearing 'Sugar Sugar'

SHABNAM DASTGEIB
Last updated 05:00 25/11/2012
nzgt
SUPPLIED

IN JUDGEMENT: Opshop singer Jason Kerrison, left, supermodel Rachel Hunter, and former UB40 lead singer Ali Campbell make up the judging panel of New Zealand’s got Talent.

Relevant offers

Entertainment

Polanski loses bid for sex case dismissal Pharrell Williams to sue YouTube $1 billion over copyright Top 10 most overpaid actors, according to Forbes Auckland pensioners prove you're never too old to disco Elvis 'would be X Factor fan' What's under Hugh Jackman's tree? Clint Eastwood's divorce 'finalised' Top 10 Christmas songs you won't hear at the mall Top six Joe Cocker songs JK Rowling wraps up Draco Malfoy's story for fans this Christmas

Television talent judges are being accused of glamourising unhealthy sugary drinks through prime-time product placement.

When New Zealand's Got Talent judges such as Rachel Hunter sip on Coca-Cola during the show, it is just another example of how companies claim not to be advertising to children when in fact they are, dietitian Julia Lyon says.

"People, especially children, may not recognise it as advertising. We need to do a lot more in promoting a safe environment for our children to live, learn, work and play in."

She said there needed to be firmer regulation and an independent review into food marketing. "There is extensive research around sugary beverages in general contributing to weight gain in children."

Foodsavvy founder and Wellington-based dietitian Sarah Elliott said New Zealand's Got Talent was all about glamour and success and it "absolutely glamourised" Coca-Cola by association.

"Kids are so impressionable. We need to be socially responsible for the messages our children receive."

A spokeswoman said TVNZ would not have been in a position to make "such a big production" without the support of sponsors.

Wellington consultant dietitian Carole Gibb said advertising standards "should be much more stringent, much more robust."

The Advertising Standards Authority had received one complaint regarding product placement, and that had not been deemed suitable for hearing by the board.

Ad Feedback

- Sunday Star Times

Special offers

Featured Promotions

Sponsored Content