Breastfeeding mothers can now jump on the "selfie" bandwagon and are being encouraged to post photos of themselves breastfeeding as part of The Big Latch On, being held this Friday.
The annual event is intended to raise public awareness about the benefits of breastfeeding and to make people more comfortable with breastfeeding as a normal part of daily public life.
Women's Health Action Maternal and Child Health promoter Isis McKay said for the first time women can take part by posting a "breastfeeding selfie" to #biglatchonNZ www.facebook.com/biglatchonNZ.
"There is evidence that women increase their internet use by up to 45 per cent after becoming mothers and if they're back at work or unable to make it to a physical Big Latch On, this online option may work for them."
South Canterbury Breastfeeding Action Group member and La Leche League leader Sarah Lang said local women are encouraged to attend the event in Timaru at the Women's Community Centre, starting at 10.30am.
Lang said a new breastfeeding book for pregnant women will also be launched at the event.
The Big Latch on is in its tenth year and is held as part of World Breastfeeding Week (WBW), which runs from August 1 to 7. To celebrate, the La Leche League will hold an afternoon tea at 2pm on Sunday at the Timaru Parents Centre in Napier St.
Big Latch On will be held at the Women's Community Centre, 14 Butler Street, Timaru at 10.30am. Registrations are at 9.30am. Events are also being held in Temuka, Waimate, Geraldine, Fairlie and Twizel. There will be morning tea provided and spot prizes.
- The Timaru Herald