Meet 3-year-old Jack Edwards, of Timaru - a face that will soon grace billboards around the country.
Jack is the son of KiwiRail Timaru employee Shannon Edwards, and was selected from 63 entrants to front a nationwide KiwiRail freight advertising campaign.
The advertisement depicts Jack turning his back on his toy trucks in favour of a locomotive and it will appear in newspapers and magazines.
Those who prefer air travel will also get a glimpse of his smiling face with billboards going up at Christchurch, Wellington and Auckland airports.
Jack's step into the world of modelling follows a nationwide competition among KiwiRail staff to select a child who would star in the advert.
Mr Edwards took a couple of days off work to take his son to Auckland for the photo shoot.
They spent an afternoon in a regional park north of Auckland with the two other youngsters also selected as finalists, taking it in turns to pose for the camera.
Jack proved to be a natural in front of the camera and was more than happy to play with the props provided.
Mr Edwards joined KiwiRail in October after serving in the New Zealand Army for a decade.
It was his desire to stay closer to his growing family that prompted the move to rail, where he now works alongside two of Jack's aunts.
Jack, however, is a little less forthcoming than his folks about the new-found fame. He appears to be taking it in his stride though.
Mum Jemma said she was surprised to get the phone call and hear her son had made it into the final selection.
"We think he's cute but you never know what other people think.
"We thought it would be a cool idea to enter him in the competition because it's Shannon's work; it's going to be kind of weird seeing him on billboards."
Slow trains, Page 3
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