Competition reaches 70,000
A contest dreamed up to promote South Canterbury in the wider world has created an ''amazing and unprecedented promotion'' for the region that's already reached more than 70,000 people, an organiser say.
The Tell a Friend campaign encouraged South Cantabrians to come up with creative ways to share their favourite things about the region with as many people as possible.
The contest, sponsored by Aoraki Development Business and Tourism, offered $10,000 in prizes to the best campaigns that reached the largest audiences.
In total, 25 entries were received by the December 16 deadline, according to ADBT chief executive Wendy Smith.
She said organisers were ''blown away'' by the calibre of the entries.
''It's been fantastic to see all the entries, and enjoy the absolute enthusiasm for our region, and watch how this has been shared around New Zealand and the world.''
Entrants had reached a combined audience of more than 70,000 people worldwide through their individual marketing efforts, she said.
Mrs Smith said that's just the beginning - many of the entries will remain live and continue to reach new viewers via social media outlets like Facebook and YouTube and other communication channels.
The entries were submitted by a range of people, from students and young professionals to businesses and sporting groups.
Judging is now underway to select five winning entries to feature in professionally-made promotional videos that will be used to market South Canterbury in the future.
Each entry will be judged on several criteria: the number of people it reached, especially outside of the region; how well the entry fits the theme "South Canterbury - a great place to live and/or do business"; the creativity of the approach; and how engaging the entry is to readers or viewers.
The judging process will be completed in early January and the videos will be launched at a special function in March.
All entries can be viewed at www.southcanterbury.org.nz/TellaFriend.
- The Timaru Herald