Think of a beauty pageant and you might think of girls strutting in bikinis and answering questions about world peace.
And tonight you can see them on your own television (if you have Sky Television).
It is the first time in 21 years the Miss Universe New Zealand pageant has been televised and the new franchise owner is hoping to change the New Zealand public's perceptions of the event.
After writing a blog last year criticising the show as poorly run, including the awarding of the crown to a South African, Nigel Godfrey was challenged to buy the franchise and put his money where his mouth is.
Mr Godfrey hoped to use his knowledge and experience as a television producer to turn the competition around and he believed it was proving a success.
He said he had been emailed by the worldwide owners acknowledging the work to get the competition back into the public eye - with more than 100 news stories being done on the pageant.
"It's nice to know they are keeping an eye on us and think we are doing a good job," Mr Godfrey said.
Earlier in the year, 20 finalists were chosen from thousands of entries and flown to Thailand for a bikini shoot and activities.
The girls then returned home to complete the entrepreneurial challenge before tonight's extravaganza. The finalist to raise the most money for charity Variety will automatically be granted a place in the top 10.
The women have raised money in all manner of creative means, including shearing sheep alongside Otago rugby players in Dunedin's Octagon.
- © Fairfax NZ News