Hat & Hair selection wows New York
New Zealand Hat & Hair Award entries wowed an international audience at Fashion Week in New York recently.
Fourteen items were displayed on the catwalk of the couture show receiving plenty of interest and positive feedback.
DD Events manager Denise Whyte, who took over the Hat & Hair event 12 months ago, wanted to find other avenues for the show to make it sustainable.
A team of 12 worked for five months on the preparation for the international slot.
The collection shown was a selection of iconic New Zealand wear from previous Hat & Hair entries portraying the theme, Raw.
Kiwi products and ingenuity were showcased, with the models wearing merino cat suits and leather garments from Timaru company Light Leathers. The leather outfits are destined for the European 2014-2015 winter season.
Ngai Tahu made pounamu (greenstone) necklaces for each model to wear, and leather purses with pounamu were given to VIP guests at the show.
Local artists and designers made specific fashion pieces for the show while Aoraki Polytechnic offered the use of its machinery and a tutor to create the outfits.
New York Fashion Week is held over a nine-day period each season and features 350 shows.
The couture section comprised four days with four shows a day and each featured two designers. It was held at the art deco New Yorker Hotel with about 450 people attending the New Zealand show, which was opened by Kiwi cabaret star and former Timaru resident Mika (Neil Gudsell).
"We shared our show with a Russian costume designer," Ms White said.
The models also posed for a photo shoot in the subway.
On the way to New York the New Zealand contingent stopped in San Francisco and former Kiwi models living there mingled in parks and restaurants wearing Hat & Hair items for New Zealand Trade and Enterprise between the first two races of the America's Cup.
"The spin-off is we've proved we have an event worthy of continuing. And we have been invited back [to New York] for 2014."
It is unlikely the invitation will be accepted as currently Hat & Hair does not have a major sponsor.
DD Events is working towards its next show in Christchurch in June 2014 and hopes to attract a bigger audience than it had in its 10-year history in Timaru. The event originated in Timaru as part of the Rose Festival.
Ms Whyte said though the collection would be viewed elsewhere in shows and at corporate or promotional events, Timaru would still retain control of it.
She is planning to hold a fashion event with the collection in Timaru on November 1.
- © Fairfax NZ News