The "Kate effect" does not appear to have affected South Cantabrians.
Several outfits the Duchess of Cambridge has stepped out in during the Royal tour of Australia and New Zealand have sold out within minutes of her appearing in public, but it would appear we have no copy-kates here.
Local retailers said they have not had anyone coming in looking to replicate her style.
Head Over Heels owner Mary Washington said she did not think anyone had been in asking for shoes like Kate's, but possibly it was because she had been wearing a lot of court shoes and the store's stock is heading into the winter boot.
"I don't think anyone has mentioned it. Probably because we don't dress up as much as she does," Washington said.
Cocoon Hair Design's Felicity Bruce said although everyone admired Kate and her dress sense, she had not noticed any changes in styling requests.
"I haven't really done any image changes.
"No one has said please give me Kate's hair or blowdries - which are amazing," Bruce said.
Meanwhile, the only one to buck the trend was Paper Plus owner-operator Keith McRobie, who said the magazines he stocked were all cover-driven, and several of them had featured Kate either on her own, or as part of her family.
"She certainly is quite marketable.
"They [magazines] have all sold well in the past couple of weeks, but no one is going to make a fortune selling magazines," McRobie said.
- The Timaru Herald