Digging to fame online
Very few digger drivers cross dress, run lawnmowers indoors and befriend hedgehogs and possums in their spare time.
However, these are just some of the stunts performed by Timaru man Cameron Moir, for his public Digga Dog Facebook page.
In November 2013, broadcasting graduate Zoe Fowler told her friend Moir that his outrageous humour could appeal to the wider public.
Fowler made the Facebook page for him and Moir began uploading self-recorded videos and photos – he now has around 15,000 fans and counting.
The Paul Smith Earthmoving employee describes himself as a "legend in his own lunchbox" but is getting a thumbs up from major Kiwi entertainers including radio hosts Jono Pryor and Ben Boyce of The Rock and Jono and Ben at Ten.
Pryor and Boyce immediately recognised Moir’s voice as that of Digga Dog when Moir rang in for a radio competition recently, leading to a long conversation about his page. Moir is also frequently recognised in public, from in a local bakery to local bars where he is often approached for photo opportunities. However, not everyone is a fan of Moir’s "flowery" language and Bill Connolly-esque humour. Moir recently removed a video because his mother disapproved of it.
"Sometimes you just have to keep the family peace," Moir said.
Fortunately, most of his humour is taken light-heartedly.
Moir's Ice Challenge video for cancer awareness was publicly shared by the Child Cancer Foundation Supporters page – with a polite warning "Parental supervision is required for this video".
Moir received more than 10,000 likes for the 30 second film. It wasn’t an easy creation however; a digger bucket of ice cold water was poured on Moir twice because the first attempt missed his upper body.
The potential for fame is there. For instance, Smartphone and social media sharing of entertaining skits, comments and photos led to stardom for young Kiwi Jamie Curry of Jamie’s World who has collected more than 9.5 million online fans.
Australian entertainer Alex Shooter Williamson has almost 100,000 fans online. The domino effect of "tagging", or connecting friends with Facebook posts, can send posts viral and is able to spotlight entertainers extremely rapidly.
One day, Moir would like to do comedy stand-up shows like Williamson.
However, in the meantime he is enjoying making his weekly videos and expanding his page and numbers of fans.