Zealandia to be twice the price

BY BRITTON BROUN AND TIM DONOGHUE
Last updated 08:02 19/03/2010

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Entry prices at Karori's wildlife sanctuary are to almost double to pay for a multimillion-dollar visitor centre.

The trust behind the conservation project says its improvements will see visitor numbers almost triple in the coming years.

But there are fears the price rises will put off people.

On April 2 entry prices at Zealandia: The Karori Sanctuary Experience will jump from $15 to $28 for adults, $7 to $14 for children and $37 to $70 for family passes.

The cost of entering the 225-hectare valley, without a trip to the visitor centre, will rise by $3 to $18.

There is a small increase in annual memberships for locals.

Karori Sanctuary Trust chief executive Nancy McIntosh-Ward said a $10 million interest-free loan had to be repaid to Wellington City Council, which had helped with the cost of building the visitor centre. The attraction was also about to lose up to $800,000 a year in council support.

The sanctuary also needed $2m a year to run and a price rise was the best option, she said.

The $17m visitor centre will include a cafe, shops and educational interactive displays that tell the story of evolution and conservation in New Zealand.

"It's the first in New Zealand to have an exhibition that showcases conservation and a live example on the doorstep. The combination of them is important . . . We're talking about having a much more intense experience for visitors."

Mrs McIntosh-Ward felt the price increases were "reasonable" compared with other attractions and she expected visitor numbers to increase from about 70,000 a year to 190,000 over the next three years.

But long-time sanctuary supporter Diana Barrie, 55, of Ngaio, believed the price rise would damage visitor numbers. "I'll feel embarrassed taking people to the sanctuary with the new $28 admission.

"[The entry fees are] going up a lot and are going to stop a lot of people visiting," she said. "It will be too expensive for me to recommend it as a spot for most people to visit."

Wellington Mayor Kerry Prendergast said the council no longer wanted to fund Zealandia but admitted the rises were "quite high".

"We will see over the next few months and years if people perceive they are getting value for money. I'm confident people will be impressed with what they see."

However, Wellington Central MP Grant Robertson said a lot of city residents would be put off by the increases and he urged the council to subsidise them for a transition period.

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"We all want it to be financially sustainable over time but that's not going to happen right away."

Positively Wellington Tourism chief executive David Perks said Zealandia was already rated one of the 25 best eco-tourism experiences in the world.

"If you do a boat trip to the [Bay of Islands] hole-in-the-rock you're looking $100 per person," Mr Perks said.

"Where Te Papa tells a story of the people of New Zealand, Zealandia will tell the story of our native flora and fauna.

"That ability to pull people into staying for longer in Wellington, so there's not just Te Papa and the cable car, is really important."

NATURE'S TOLL

Admission fees for Zealandia (formerly Karori Sanctuary) rise on April 2.

Entry Current pricing
(Valley only)
New pricing
(Valley only)
Zealandia admission
(exhibition and valley)
Adult $15 $18 $28
Child $7 $9 $14
Family (2 adults and up to 3
children aged 5-14 years)
$37 $45 $70
Members/Under 5s Free Free Free
Senior (Monday to Friday) $13.50 $16 $25

- © Fairfax NZ News

38 comments
Post a comment
James   #38   01:45 pm Mar 19 2010

Aaron (#31), where do you think Brooklyn's kaka and tui and pigeons come from? Don't join the knockers - join the sanctuary, it's good value

Dan   #37   12:21 pm Mar 19 2010

So hands up who's seen a tuatara at Otari? Or stitchbirds? Saddlebacks? Kiwis? It's a great place. But you go to Zealandia to see animals that can no longer survive in our world. THAT'S why it's special. The only other options are to see them in the zoo or pay a LOT more money and spend a lot more time going to remote offshore islands.

I think we should be very grateful we've got something like this so close to the middle of our city. And what a great place for visitors too. It's not a very good look for New Zealand when the only time most of our visitors see a kiwi is in the ZOO!

Mel   #36   12:19 pm Mar 19 2010

I'm a member too and love going for the walks, the guided tours are something you only need once though. I took my parents there a few weeks ago, they thought it was free and were grateful we had the Entertainment book to halve their price, they thought it was already very expensive. Having said that, they were astounded at what they actually saw and thought it was beautiful and a highlight of their trip. It was a lot more than they expected so I hope the Sanctuary markets themselves to convince people to pay to enter.

Michael Huddleston   #35   12:19 pm Mar 19 2010

Congratulations on putting an attention grabbing headline ahead of informing the public about the facility and its benefits. Obviously the Dom Post team think there are points to be scored in their decidedly anti-Zealandia editorial policy.

The price increase to enter the valley is NOT going to double, but increase by $3. The doubled price is for the more than doubled experience which is promised by the new visitor center. Why don't your reporters wait until the visitor centre opens before you decide whether it is worth that charge or not.

Wellingtonians can become members of Zealandia for $62 per annum for individuals and $99 for a whole family. Then they can visit as often as they like over a year and support an institution which benefits all of Wellington every day.

The investment which has so far been made on Zealandia has resulted in Kiwi, Tuatara, Saddleback, Robins and Kaka all being present and thriving in the wild in our capital city. Tui are now far more abundant in Wellington than we could have dreamed ten years ago before the sanctuary began.

The visitor centre opens soon, I would urge you to try and lead a more informed debate once you have seen what lies inside the new facility.

Daniel   #34   12:19 pm Mar 19 2010

A place like this is very Kiwi. Where is the government backing? I simply wouldn't pay for this.

Terese   #33   11:58 am Mar 19 2010

way too expensive, way better options around welly that this very corporate approach to nature.

dave   #32   11:57 am Mar 19 2010

first time I visited the sanctuary it was free.Charge tourists yes but its a bit rich charging locals to look at there own country.

aaron   #31   11:42 am Mar 19 2010

pay to walk round the bush in karori.... surely you jest. up in Brooklyn we have kaka's and other very colorful parrots that i haven't been able to identify flying round as well as tui's and pigeons and hedge hogs...i like them! think ill stay at home and drink some beer.

Madeleine   #30   11:22 am Mar 19 2010

And how much did the pathetic 'Zealandia' rebranding cost? An entirely unnecessary expense indulging designer wank and nothing to do with enhancing an 'experience'.

jacob   #29   11:11 am Mar 19 2010

@ AB - I agree the "twice-the-price" headline is a bit misleading. Agree too the Sanctuary needs the support of both Wellingtonians and tourists to survive/thrive. I expect most tourists will pay increased prices without blinking. But for Wellingtonians the reality is the Sanctuary is competing with other worthy causes/activities for our discretionary spend - it has to have a compelling value proposition - even the old $15 was a bit of a stretch in my view, $18/$28 is pushing this to the limit. I just hope they've got their sums right.


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