Would you pay for half a seat?
With cabin space at a premium, one US-based travel agency has proposed airlines create more room by selling the middle seat - by halves.
"People are getting wider rather than taller and this idea would allow two like-minded but otherwise unconnected customers to club together to buy the middle seat," says Michael Batt, the founder of Travel Leaders Group, Minnesota.
Batt says there is a growing segment willing to pay more for comfort. "[It would also] ensure they have extra elbow space and substantially more baggage space in the overhead locker and under the middle seat in front of them." It is also attractive for larger people who have to squeeze in a standard seat or pay for the whole adjacent seat, he says.
What's in it for airlines? Fuel savings through weight reduction.