Branson to serve as air hostess

04:08, Nov 16 2010
Richard Branson
TROLLEY DOLLY: Richard Branson was measured for an AirAsia stewardess' outfit after losing his bet with Lotus Racing's team owner Tony Fernandes.

Virgin boss Richard Branson will don a pair of high heels and serve as a "stewardess" on an international flight after losing a bet with a race car buddy.

Branson made the wager with Lotus racing team principal Tony Fernandes , who owns Air Asia, over which of their Formula One teams would go better this season.

The loser had to serve as a "stewardess" on the winner's airline.

Although neither of the men's teams scored a point in their debut season, Lotus slightly outperformed the Virgin.

Fernandes said today "it's time for Richard to start preparing himself for some hard work and the likely pain of a pair of high heels."

The date of the Kuala Lumpur-London flight has yet to be set, but seats will be auctioned off and money given to Branson's chosen charity.