Costco: The home of mutant consumerism

Last updated 11:49 19/09/2011

Costco1

Let me ask you a strange question: under what stretch of the imagination could you fathom a shop where a $450,000 diamond engagement ring is sold under the same roof as a 400-pill pack of anti-diarrhoea medication?

The inherent ridiculousness in the above statement is why I love Costco as I do. 

Costco is a membership-only wholesaler and the third-largest American chain (behind Wal-Mart and the Home Depot). The company operates 429 stores in 40 states across America, employing 107,000 people in warehouses that range in size from 73,000 to 205,000 square feet.

If you pay $50 a year you can shop there, soaking up low, low prices and bulk, bulk offerings. The company operates on a "buy a million items for a dollar... sell a million items for a dollar and three cents" model. It stocks (nearly) everything.

Costco2

Think of any product, bar vehicles... and maybe bridal gowns, and I'd put money on it that Costco sells it.

Were you looking to pay less than $20 for a 23kg bag of rice? Or pick up a discount six-foot-tall American flag set? How about a new car battery? Is your home lacking a mass-produced old-fashioned lamp-post? Were you looking for 50 Snickers bars, or just a flat-screen television?

Because of the space needed to feed the beast, Costco stores hide out beyond city centres. I realised this week that there was a store in walking distance from the outer limits of the Boston subway system, at the Gateway Shopping Centre in Everett, Mass.

I quickly set about convincing LP to come with me on Saturday morning.

I feel a magnetic pull to Costco each year. I've never bought anything there. I just walk in circles for an hour or two, cooing at strange finds or products I use myself, sold in denominations I never really thought to ask for.

My heart raced as I approached the entrance to Costco on Saturday morning, as it always does.

Costco3

The stores have a visceral impact on me. They are capitalism at its most pornographic. There's something about walking in and feeling swamped by the high ceilings and vast rows of shelves and seeing 42-inch television screens stacked on top of each other like pancakes that I find affecting. I can't help it.

Costco stores are all identical. I've been into four of its stores and they're all aesthetic replications of each other. They're mammoth, but somehow barren, with high, gaping ceilings and produce stacked in on shipping pellets, factory-like. The stores all lean heavily on red as the colour of choice.

Saturday's favorite finds were: 25kg packets of dog food and cat pate (for the pet that has everything, but still wants more...), "pleasure-packs" of 48 Durex condoms (for the man that never, never, ever wants to get caught short...), meat sold by the case (for when regular helping sizes just won't do...) and a four-feet-five-inches tall teddy beer (for the child who likes to be afraid of his toys...).

Each visit to Costco is also identical to the one beforehand. There's the strolling and marvelling, as outlined. But there's also a large culinary component.

Costco4Between every aisle, a harried Costco worker prepares samples of product at small workstations. I imagine this to be a strange hell for the sample preparer. The more popular items - cookies, burritos, miniature wontons - lead to a group of needy shoppers parking their overstuffed trolleys indefinitely to stand by and greedily eyeball the underpaid chef as they churn out more.

It adds a miniature smorgasbord facet to each Costco visit. As we strolled, LP and I supped on animal crackers, minestrone, pizza, coffee, crackers and lobster dip, cakes, wontons, cookies, juice, burritos and fruit.  

The final stop is always the food court. I bought LP lunch. Our order comprised two large drinks (with free refills), a slice of pizza the size of my head and a quarter-pound hotdog.

I got change from a $5 note.  The food was a low point though, a culinary car crash of sorts. I find these sorts of meal opportunities undeniable. But inevitably, as I'm midway through a hot-dog that doesn't taste like any meat I've experienced, wedged between a flimsy, sickly sweet bun that doesn't bear much resemblance to bread, I usually end up debating my life choices.

*****

Costco5LP and I spent the next hour walking sheepishly through the rest of the shopping centre. We walked amid the giants of American chain shopping, like Target and Home Depot.

I wanted to call the Gateway Centre a shopping mall, even if it was nearly a mile long and comprised mostly huge department stores.

LP disagreed vehemently with this labelling. "A big box outlet centre", was the correct American vernacular, she told me.

These malls/big box outlet centres are a peculiar American construction. They're so big as to suffocate the chance of any other commerce in the vicinity. Thus, the whole surrounding area becomes a cultural dead spot.

It is as if someone took all of the commerce and none of the charm from a town and dropped it in the middle of nowhere.

I'm pretty sure I'm not alone in being so affected by extreme consumerism. But if anyone wanted to outline to me why this was weird, I'd be happy to listen.

Become a fan of Voyages in America on Facebook: you'll get blog posts to your news feed, some great photography, and some good chatter. You can also follow the conversation on Twitter, or send an email and share your thoughts.

39 comments
Post a comment
Kiwi Overseas   #1   12:01 pm Sep 19 2011

I had to laugh reading this. I'm visiting Canada and have been to Costco twice. Yes, anything you could want to buy in quantities almost too big to imagine, but with very desirable prices. We had the hotdog and refillable drink for $1.50 deal for lunch. The hotdogs and bread must be different in the States because the bread was proper bread and the hotdog was a proper sausage that tasted really good.

Kiwi   #2   01:06 pm Sep 19 2011

Costco is awesome! Everything is giant sized at regular prices. You don't really need the food from the food court because the samples on the way around are so good.

sarah   #3   01:29 pm Sep 19 2011

Have to have membership to shop there? really? Because i'm pretty sure i've shoped there while visting the states and as a tourist i of course didn't have a membership

peachy   #4   01:40 pm Sep 19 2011

hola, even kiwi boutiques can be found housed in 'boxes'. maybe thats why nz is a cultural dead spot?

Liz Lemon   #5   01:41 pm Sep 19 2011

I Want To Go To There.

Bea   #6   01:44 pm Sep 19 2011

I read somewhere that the Americans stole the big box mall idea from the French and their "Hyper Markets".

May be no truth to that rumour as I believe that I heard it from a French person though.

mybobthedestroyer   #7   01:48 pm Sep 19 2011

Sorry, but after my last post some people were questioning why we British have the view we do of the Yanks? Is it clear now?

Katy   #8   01:59 pm Sep 19 2011

Those photos are awesome - especially LP with teddy and you with slab of meat.

Tammy RH   #9   02:04 pm Sep 19 2011

I LOVE COSTCO. Christmas stuff at Costco is a special kind of magic. You have to make sure you go and see!

I also love your blog. I am a Kiwi married to an American and we've lived in the States previously (and hopefully again in the future) though currently we're in NZ. You paint such brilliant pictures with your blog of life on both sides that you always make me home sick - sometimes in both directions at once!

Sparrow   #10   02:08 pm Sep 19 2011

I miss Costco SO much! dammit, now you have me craving the $2 hotdog and soda deal with a giant churro for dessert. I'll never forget buying what must have been approximately 20kg of brownie mix.


Show 11-39 of 39 comments

Post comment


Required

Required. Will not be published.
Registration is not required to post a comment but if you , you will not have to enter your details each time you comment. Registered members also have access to extra features. Create an account now.


Maximum of 1750 characters (about 300 words)

I have read and accepted the terms and conditions
These comments are moderated. Your comment, if approved, may not appear immediately. Please direct any queries about comment moderation to the Opinion Editor at blogs@stuff.co.nz
Special offers

Featured Promotions

Sponsored Content