Middle Earth is closer than you think

Last updated 09:40 20/11/2013
Air NZ

Middle-earth is closer than you think

Related Links

Air NZ safety Middle-earth style Middle Earth tourism campaign lauded

Relevant offers

NZ

Blue Lake a New Zealand treasure Hauraki Rail Trail named among NZ's top 5 cycling spots Cosmic light show captured in southern skies Hanmer Springs is the place to be Exploring the twists and turns of Bulmer Cavern Brydone Monument marks industry impact near Oamaru Napier's Art Deco weekend kicks off Hawke's Bay and its dazzling wine variety Crew of super-yacht Serene take in Marlborough views Waiheke pool among the world's best

How would an Air NZ plane do in a battle with Smaug the dragon?

The company's latest PR push ahead of the second Hobbit film's premiere in Los Angeles on December 2 doesn't answer that question, unfortunately, but it's a big improvement on recent videos (the Bear Grylls safety video was lame).

Strip out the obvious product placement and there are some subtle touches, including a wayward man in a high-vis vest across which is scrawled the line "elf and safety".

And Dean O'Gorman, Fili the dwarf, does a nice turn raising his eyebrows and generally looking like he's having a good time as the scenery whizzes past.

Overall, it's jaunty and we quite like jaunty.

What do you think? Leave a comment in the field below.

Ad Feedback

- Stuff

Comments

Special offers

Featured Promotions

Sponsored Content