Middle Earth is closer than you think

Last updated 09:40 20/11/2013
Air NZ

Middle-earth is closer than you think

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How would an Air NZ plane do in a battle with Smaug the dragon?

The company's latest PR push ahead of the second Hobbit film's premiere in Los Angeles on December 2 doesn't answer that question, unfortunately, but it's a big improvement on recent videos (the Bear Grylls safety video was lame).

Strip out the obvious product placement and there are some subtle touches, including a wayward man in a high-vis vest across which is scrawled the line "elf and safety".

And Dean O'Gorman, Fili the dwarf, does a nice turn raising his eyebrows and generally looking like he's having a good time as the scenery whizzes past.

Overall, it's jaunty and we quite like jaunty.

What do you think? Leave a comment in the field below.

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