Middle Earth is closer than you think

Last updated 09:40 20/11/2013
Air NZ

Middle-earth is closer than you think

Related Links

Air NZ safety Middle-earth style Middle Earth tourism campaign lauded

Relevant offers

NZ

Cardrona skifield closes gates Kiwi beaches make CNN's top list Shotover Jet takes Trip Advisor top spot TV show explores NZ wine producers Whanganui River: Walking on water Hobbits keep the tourism tills ringing Skiers pray for more white stuff Luxury living in Wanaka Zoo numbers continue to grow NZ makes top hotels list

How would an Air NZ plane do in a battle with Smaug the dragon?

The company's latest PR push ahead of the second Hobbit film's premiere in Los Angeles on December 2 doesn't answer that question, unfortunately, but it's a big improvement on recent videos (the Bear Grylls safety video was lame).

Strip out the obvious product placement and there are some subtle touches, including a wayward man in a high-vis vest across which is scrawled the line "elf and safety".

And Dean O'Gorman, Fili the dwarf, does a nice turn raising his eyebrows and generally looking like he's having a good time as the scenery whizzes past.

Overall, it's jaunty and we quite like jaunty.

What do you think? Leave a comment in the field below.

Ad Feedback

- Stuff

Comments

Special offers

Featured Promotions

Sponsored Content