Middle Earth is closer than you think

Last updated 09:40 20/11/2013
Air NZ

Middle-earth is closer than you think

Related Links

Air NZ safety Middle-earth style Middle Earth tourism campaign lauded

Relevant offers

NZ

Tourism body: Christchurch looks like a war zone Auckland named best city in the world for boaties 5 things fresh for foodies in Dunedin How I proposed to my girlfriend at the super-luxurious Huka Lodge Aurora Australis lights up night skies Freedom camping restricted Irish at home on St Patrick's Day in Wellington Five things to do outdoors on the Kapiti Coast Six of the best: Waiheke Island boutique stays Freedom camps in the red zone

How would an Air NZ plane do in a battle with Smaug the dragon?

The company's latest PR push ahead of the second Hobbit film's premiere in Los Angeles on December 2 doesn't answer that question, unfortunately, but it's a big improvement on recent videos (the Bear Grylls safety video was lame).

Strip out the obvious product placement and there are some subtle touches, including a wayward man in a high-vis vest across which is scrawled the line "elf and safety".

And Dean O'Gorman, Fili the dwarf, does a nice turn raising his eyebrows and generally looking like he's having a good time as the scenery whizzes past.

Overall, it's jaunty and we quite like jaunty.

What do you think? Leave a comment in the field below.

Ad Feedback

- Stuff

Comments

Special offers

Featured Promotions

Sponsored Content