With many European-bound travellers flying via Abu Dhabi or Dubai, Oman is smartly marketing itself as an easy side trip (a one-hour flight) from those Middle East hubs.
The sultanate has launched a website featuring decidedly non-slick, documentary-style video instalments that show off its best assets: ancient forts and souks, unspoilt deserts and wadis, date palm plantations, dolphins and green turtles, and the renowned warmth and hospitality of Omanis.
Follow the videos around the country and the site then formulates an itinerary and suggests a travel agent. See sidetripofalifetime.com.au.
- Sydney Morning Herald