Visitors pour into resort town
Queenstown has racked up a new record of almost 900,000 overnight stays for the first three months of the year.
A total of 877,416 guest nights for the January to March period was recorded by Statistics New Zealand's Commercial Accommodation Monitor, released yesterday.
The groundbreaking record flows hot on the heels of another.
In 2013 Queenstown recorded its highest number of guest nights ever at 1.8 million.
The latest figures reveal guest nights in March this year rose by 5.2 per cent on March 2013 to 268,443.
That was an increase of 13,305, and the average length of stay increased from 2.27 nights to 2.56 nights.
Destination Queenstown chief executive officer Graham Budd said the record quarter was great news and it was exciting to see the trend of growth continuing.
"Feedback from our members had indicated a strong January, February and March and it certainly felt busy and vibrant on the streets of Queenstown and around the region," he said.
"It's very pleasing to see the positive growth of 2013 continuing in 2014 - the March result is particularly pleasing given that the Easter holiday fell during March in 2013 but not until mid April this year.
"It is also encouraging to see length of stay increasing as that is directly in line with Destination Queenstown's strategy of attracting longer staying visitors."
- The Southland Times