Push to lure Southeast Asian tourists

JOSH MARTIN
Last updated 17:29 20/05/2014

Relevant offers

News

How to protect your data in hotels, airports and other public spaces when travelling Kellogg's cereal cafe to snap, crackle and pop into Times Square A couple is raffling off their tropical island resort - and it could be yours for just $51 'Marlburian welcome' gets a revamp with new entrance signage Travel dilemmas: Tips on tipping Saudi Arabia mulling Six Flags American theme parks Istanbul airport attack: Airports are 'soft targets', expert says Fifteen lessons every global traveller learns in their 20s Southland tourism operators urged to cater for tech-savvy travellers Top tips for getting a cheap flight

Southeast Asian tourists will be the focus of a $20 million joint advertising programme by Air New Zealand and Tourism New Zealand.

The airline and the government tourism agency will pledge $10m each to extend their global joint marketing agreement of New Zealand to key tourism markets including Singapore, Indonesia and India.

The new campaigns in Southeast Asia aim to build on Air New Zealand's proposed alliance with Singapore Airlines, expected to take off in November.

It is hoped the advertising will increase visitor numbers to New Zealand via Singapore.

Air New Zealand chief executive Christopher Luxon said the programme mirrored a similar one last year that targeted China and other traditional markets, including the United States and Europe.

The initiative showed the tourism industry could co-operate to attract tourists, Luxon said.

"Working together to capitalise on this momentum is a natural progression that will positively impact New Zealand's tourism industry and is a wonderful example of collaboration which supports the Tourism Industry Association's Tourism 2025 framework for growth," Luxon said.

The combined tourism marketing around The Hobbit films had been a success, he said.

Tourism New Zealand chief executive Kevin Bowler said India and Indonesia were emerging markets the entire industry was prioritising and the joint marketing effort would ensure they kept growing.

Ad Feedback

- Stuff

Special offers

Featured Promotions

Sponsored Content