A line of pohutukawa, curving along the Auckland harbour on a summer's day - it's a beautiful image, currently being used to advertise the US state of Massachusetts.
The state's official blog is championing its scenic cycleways in a post accompanied by a picturesque photo.
The only problem: the image was taken on Auckland's Tamaki Drive, some 14,000 kilometres away.
Below the image, the website boasts: "Cyclists love Massachusetts because of the beautiful scenery and variety of terrain available across the state" and says the state has "plenty of great trails and paths to ride".
The sham was exposed when the site posted the blog to its nearly 40,000 Twitter followers, who quickly revealed the error.
An article has since appeared in the Boston Globe, who were unable to contact the state department for comment.
Information attached to the image shows it is a stock photo that has also been used on various New Zealand websites.
Though the post was dated July 15, the site has yet to be changed.