Russia's state-run airline Aeroflot is offering big bucks for a new English-language jingle.
A request for proposals details what the airline is looking for, offering 5.8 million Russian rubles — just a bit more than $188,000 — for the winning composition.
The song must include the word "Aeroflot," must not include profanity, must be catchy and completely original, should have three verses and three choruses, and must not mention other brands.
A Russian translation is also required.
In addition to the instrumental song, Aeroflot is asking for a lounge version and a Eurodance/dance-pop version that is energetic and upbeat. (So Aeroflot can be all up in the club.)
Aeroflot also lists several reference songs for what kind of tunes the airline is expecting.
Among them are Adele's "Rolling in the Deep," Amy Winehouse's "Rehab," Fun.'s "We Are Young," Coldplay's "Viva La Vida," Kelly Clarkson's "Stronger" and Carly Rae Jepsen's "Call Me Maybe." Clearly, the airline has set the bar high.
The detailed proposal is available here in Russian.
This isn't the first time Aeroflot has looked to attract top talent for its marketing materials, reports Harriet Baskas: "Many airlines use music as part of their branding and this isn't the first time Aeroflot is creating a Western-style jingle," said Cameron Fleming, a New York-based advertising copywriter and associate creative director who describes — and shares audio — from two 1960s-era Aeroflot songs on his blog, Fly the Branded Skies. They had some serous talent working on those songs," said Fleming. "The composers were award-winning at the time and one of the singers was Eduard Khil, who later became the viral Internet sensation, Mr. Trololo."
Hurry, we all hurry.
And what if it rains? Please don't tell me, "the flight will be cancelled."
We fly above clouds, we're not afraid of bad weather. That's our Aeroflot.
What if winter comes?
And it snows and gets icy. Please don't tell me, "the flight will be cancelled."
Even in winter, you should know that planes will never fail you. That's our Aeroflot.
Applications will be accepted until Sept. 24. The winner will be announced Oct. 9 and the final jingle should be finished Dec. 15, according to The Moscow Times.
Sadly, the requirements of the proposal prohibit sharing the original compositions online, so we may never know what catchy tunes failed to win over Aeroflot officials.