Air NZ teams up with All Blacks for new safety video
Air New Zealand has teamed up with the All Blacks to create an out of this world new inflight safety video.
Inspired by the Columbia Pictures global film franchise Men in Black and created in collaboration with Sony Pictures, the national carrier's latest video stays true to the Air New Zealand fashion of featuring an all-star cast.
All Blacks captain Richie McCaw and Dan Carter are Men in Black agents, starring alongside Steve Hansen, Kieran Read, Keven Mealamu, Sam Whitelock and Israel Dagg.
Wallabies great David Campese, former England captain Martin Johnson and former Argentinean captain Agustin Pichot make cameo appearances.
Non-rugby stars include musician Stan Walker and American actor Rip Torn, who reprises his role as Chief of the Men in Black.
Air New Zealand head of global brand development Jodi Williams said the airline was "crazy about rugby", making the All Blacks the perfect partner for its latest safety offering.
She said making a safety video with the national team was the perfect way to celebrate the airline extending sponsorship of the All Blacks and New Zealand Rugby through to 2020.
"We've worked with the All Blacks on previous safety videos and thought it would be fun this time around to have them step into the shoes of the other highly trained Men in Black," she said.
"The result is not only entertaining but makes people sit up and take notice of the key safety messages."
All Blacks Captain Richie McCaw said the players had a great time making the video.
"We had a lot of laughs on set and were blown away by Israel's hidden singing talent. If rugby doesn't work out for him he clearly has a promising career as a back-up singer," he said.
"Men in Black Safety Defenders" will be progressively rolled out across Air New Zealand's fleet from today.