As far as insincere apologies go, a US airline has set the bar sky-high.
A letter addressed to (CUSTOMER NAME) was delivered to a woman who complained about a recent experience with United Airlines.
The letter apologised for (SPECIFIC EVENT) before offering her (SPECIFIC ITEM) for her troubles.
(CUSTOMER NAME) posted the letter on social news website Reddit, where the company quickly drew ire for its fill in the blanks method of customer service.
A United Airlines spokesman could not confirm if the letter was genuine, but offered to apologise... if they knew who the customer was.
The letter read:
Dear Mrs. --------
Thank you for letting us know about your recent experience with United Airlines. I apologize if our service did not meet your expectation, and appreciate you taking time to share your concerns.
Our goal is to provide a consistently reliable product and an exemplary level of customer service. Based on the events you describe, we did not meet this goal. Your comments regarding (SPECIFIC EVENT) will be used for coaching and training our employees.
To encourage you to fly with us again and as a tangible means of acknowledging your disappointment, enclosed if (SPECIFIC ITEM).
(CUSTOMER NAME), I ask that you allow us another opportunity to serve you, as we consider it our privilege to have you aboard.
Customer Care Manager
Photo credit: REDDIT/Lyndy