Tourists travelling through Dubai have been warned they are at risk of fines or jail for cultural misdemeanours as simple as holding hands in public, swearing, harassing women with a prolonged stare or wearing inappropriate clothing.
''Just one person needs to take offence and to make a complaint and you can be in serious trouble and be held in custody for a long time if you challenge the charge,'' said Radha Stirling, founder of the non-profit organisation Detained in Dubai, which helps people in legal difficulty in the United Arab Emirates.
Qantas will enter a partnership with Emirates this Sunday that will result in its flights to Europe being routed through Dubai instead of Singapore.
The Department of Foreign Affairs and Trade warns on its website that de facto relationships, homosexual relationships and acts of adultery and prostitution are subject to severe punishment.
''It is also against the law in the UAE to share the same hotel room with someone of the opposite sex to whom you are not married or closely related,'' DFAT cautions. ''These laws apply to residents as well as visitors.''
Drinking in public or being drunk in public is another offence that can land travellers in strife. Travellers of Jewish background who are Israeli passport holders can only transit through Dubai and are not allowed to leave the airport because the UAE is a participant in the Arab League boycott of Israel.
"Qantas has said that Jewish and Israeli passengers will be safe transiting through Dubai, provided they don't leave the airport,'' Stirling said. ''But what happens in the event of a catastrophe or severe weather when airport hotels are full?''
The partnership with Qantas and Emirates comes into effect on March 31, and will result in more Australians and New Zealanders in Dubai than ever before, adding to the 50 million people who already pass through there each year.
''While this is a new hub for Qantas, many travellers are already familiar with it,'' a Qantas spokesman said.
''Different rules apply in many of the countries we fly to, which is the very nature of international travel.
''We encourage all our passengers - whether they are travelling to Asia or the US or the UAE - to check their government's website so they are fully informed of local laws and customs before they board our aircraft,'' the spokesman said.
Qantas has been providing cultural training for its staff before the alliance with Emirates, advising that customer issues with UAE passengers may be best solved by a man.
''Don't take offence, don't continue to try and sort something out, simply hand it over to a male colleague. It doesn't matter whether you are the manager or supervisor, the fact that he is male will make all the difference,'' is the advice.
Laurent Chaudet, the general manager of the Pullman Mall of Emirates hotel, said: ''Travellers might think of Dubai as an ultra-modern destination, but they need to remember that it is a Muslim country with traditional values.
''The simple advice would be to wear respectful clothing, avoid drunkenness and use of foul language, and respect the culture of the people here.''
Paul McGrath, the managing director of Australia's largest independent travel company Creative Holidays, is enthusiastic about Dubai coming on to the radar with the Qantas/Emirates alliance.
He said 40 per cent of people booking Europe trips with the company already stop over in Dubai for an average of four days on the way back.
Mr McGrath rates Dubai for its diversity, from shopping to desert experiences.
''I'd say that people just have to be conscious and mindful of the cultural differences. Be aware and be informed and there really isn't that much of a problem. They are lovely people, gracious and gentle ...''
Several tourists and expatriates have run afoul of conservative rules in the UAE in recent years.
In 2010, a British couple were arrested and sentenced to a month in jail for kissing in public in Dubai.
In 2009, an Australian man was arrested for allegedly saying "What the f---?" to a plainclothes police officer who grabbed his arm at Dubai Airport. He was forced to remain in Dubai for months before being let go with a fine.
In the most prominent case, a British couple were jailed for three months in 2008 after having drunken sex on a public beach.
Two Emirati women started an online campaign last year, called UAE Dress Code, urging foreigners to respect local sensitivities and not dress provocatively.
- The drinking age is 21. Drinking in public or being drunk in public are not tolerated.
- Offensive language, spitting, aggressive behaviour and smoking outside designated areas are not tolerated.
- Public displays of affection such as holding hands or kissing are not tolerated.
- It is customary for men to shake hands however Emirati women tend not to offer their hands to men.
- Men should avoid staring at local women or attempting to make eye contact.
- During Ramadan while Muslims are fasting from dawn to dusk, non-Muslims can only eat and drink in screened-off areas in many hotels and restaurants.
- Wear respectful clothing. Swimwear is appropriate by the pool or on the beach but frowned on elsewhere. Low-cut dresses or tops, short skirts and short dresses are not recommended in public.
- Men should wear a T-shirt or shirt at all times.
*Source: Dubai Department of Tourism and Commerce Marketing.
- The Age