US Airways sorry for x-rated tweet

Last updated 12:35 15/04/2014
US Airways

SOCIAL MEDIAL MISTAKES: US Airways "deeply" regrets its Twitter "mistake".

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US Airways has apologised for sending out a Twitter message that included a pornographic image.

The airline acknowledged that the image came from its Twitter account but said it was sent by mistake.

US Airways said the image was originally sent to the airline's account and US Airways tried to flag it as inappropriate.

"Unfortunately the image was inadvertently included in a response to a customer," the airline said in a statement. "We immediately realised the error and removed our tweet. We deeply regret the mistake and we are currently reviewing our processes to prevent such errors in the future."

Although US Airways removed the tweet, the image has been posted across the Internet as a screen grab.

The tweet that included the image was directed at a Twitter user with the handle @ellerafter in response to her complaint about a delayed flight from Charlotte Douglas International Airport in North Carolina to Portland International Airport in Oregon.

Replies on Twitter have been quite witty:

US Airways' merger partner, American Airlines, was the focus of lot of attention on Twitter over the weekend when a Dutch teenager sent American Airlines a terrorist threat as a joke. Dutch police confirmed that they arrested her on Monday.

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The pornographic tweet from US Airways is only the latest Twitter embarrassment for corporate America.

In 2011, Chrysler Group apologised when a tweet that included foul language was sent out from one of its Twitter accounts.

"I find it ironic that Detroit is known as the motorcity and yet no one here knows how to ... drive," read the tweet, though the offensive word was uncensored.

Last year, public relations executive Justine Sacco was reportedly fired after sending an offensive tweet about the AIDS epidemic in South Africa.

"Going to Africa. Hope I don't get AIDS. Just kidding. I'm white!" she tweeted.

- MCT

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