Fieldays theme for 2013 announced

ANDREA FOX
Last updated 08:50 01/11/2012

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National Agricultural Fieldays says its 45th event will be themed ''Getting down to business in the global economy'', to showcase New Zealand's unique position as an innovative agribusiness-driven economy that can help feed the world.

The prospectus for the 2013 event at Mystery Creek near Hamilton on June 12-15 has been released with 72 per cent of all agribusiness sites already reserved.

Fieldays chief executive Jon Calder said New Zealand is uniquely placed to capitalise on the growing international demand for food, protein and agricultural expertise.

''We are acknowledged as one of the most innovative, forward thinking agricultural economies in the word. We are excited to be able to provide a platform...for New Zealand agribusiness to showcase its capability and innovation, demonstating to the New Zealand and the world why we are international leaders in pastoral farming.''

The new Mystery Creek Events Centre headquarters will be completed well before the June event.Calder said six areas have been renovated to improve and increase pedestrian flow, while creating an extra 2000sqm of exhibition space.

The popular Kiwi's Best feature has been renamed Kiwi's Best Kitchen, and doubled in size.

Next year it will feature a beverage section for New Zealand beers, wines and spirits.

The celebrity chef for 2013 has yet to be announced.

The innovation centre has been developed into a bigger greenhouse for local innovations, creating a way for inventors to take the next step to international exporting.

''This fits with the premier feature global theme and the Government's initiative to increase the contribution of exports to the economy from 30 per cent to 40 per cent of GDP by 2025,'' said Calder.

New relationships with organisations in China and India will create fresh opportunities for exhibitors and innovation entrants, he said.The prospectus can be downloaded from www.fieldays.co.nz and site allocation will start from December 1.

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