Waipa scenes grace new wine labels
Wine bottles at Lake Karapiro's Mighty River Domain are sporting new labels – this time featuring paintings of Waipa by Waikato oils artist Jennie De Groot.
One carries a view of Pirongia, and the other a more general view across the typically hilly landscapes of Waipa.
The new labels were launched at a function held at the domain's Don Rowlands Centre.
Waipa District councillor and Mighty River Domain site manager Liz Stolwyk said that when the Don Rowlands Centre was built around five years ago, wines offered at functions were purchased off the shelf.
"It dawned on me that we should have our own brand, and we created our own label."
After bringing graphic designer Richard Stowers on board, it was decided to launch what was called the 'Champions' Collection' some three years ago – referencing the various sporting and other champions who called Waipa home.
Well-known artists were commissioned to paint the first few labels, among them Carole Hughes, Wayne Sinclair and Jenny Scown.
Jennie De Groot, a prolific plein-air enthusiast who migrated to New Zealand from South Africa about 13 years ago, has now joined their ranks.
Her works are recognised for their ability to capture the beauty of seemingly ordinary scenes and often present as abstract landscapes.
When choosing scenes for the wine labels, De Groot was keen to ensure the images would resonate with as many people as possible.
"The painting of Pirongia is easily recognisable, but the other one is very generic scene across the landscapes that most people would recognise as being Waipa," she said.
"I wanted people to be able to have a sense of place when they look at it."