National Fieldays leaders are visiting China and India to build stronger sector links ahead of next year's flagship rural event at Mystery Creek.
The visits will tie in with the theme for Fieldays 2013 - 'Getting down to business in the global economy', Fieldays organisers said.
Chief executive Jon Calder is in China now, with commercial manager Nick Dromgool, as guests of the China Yangling Agricultural Hi-Tech Fair in West China.
A key aim of the visit is to form ties with the agri-technology industry in China.
Calder will then go on to India with Fieldays board member Tony Begbie, recently appointed Waikato Chamber of Commerce president.
They will sign a memorandum of understanding with the Indian Industry Confederation, which hosts an Indian mega event, the Agro Technology and Business Fair.
The pair will also join other sector representatives on a business mission in India led by Primary Industries Minister David Carter.
Carter said the mission aims to develop stronger economic and agricultural ties and boost trade.
Carter is also visiting Indonesia and Sri Lanka.