Hamilton-based brewery Good George expanding again

Good George has purchased The Cook in Cook Street. Current owner Chris Rollitt, left, will stay on, says Good George ...
BRUCE MERCER

Good George has purchased The Cook in Cook Street. Current owner Chris Rollitt, left, will stay on, says Good George managing director Darrel Hadley,

Hamilton's second-oldest building will undergo a transformation in September.

Local craft beer is set to flow through the taps at The Cook Cafe & Bar after Good George announced on Saturday it has purchased the Hamilton East staple.

It follows a previous attempt by Good George to buy The Cook in 2014, which was blocked by brewery company Lion due to contractual issues.

The design process is in the early stages but will incorporate a lot of The Cook's current features.
TOM LEE/FAIRFAX NZ

The design process is in the early stages but will incorporate a lot of The Cook's current features.

Good George chief executive Race Louden says the purchase has been a long time coming.

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"We have a saying at the brewery that good things come to those who wait and it certainly is the case for The Cook."

Current owner Chris Rollitt established The Cook at 7 Cook Street 15 years ago.

Louden said Rollitt plans to stay on and it will be business as usual until September, when the venue will close for a three-week refurbishment and then launch as part of the Good George network of bars and restaurants.

Louden said that the design process is in the early stages, but many current Good George features would be incorporated, along with some fresh design and menu ideas.

"Hamilton East is starting to gain momentum with some exciting new places opening up and we look forward to being a part of that. Having said that, we know that there are lot of things that are legendary at The Cook, like comedy and quiz nights, and they will definitely be staying."

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Good George's latest brewery venue, the Good Union in Cambridge, opened in December, and a string of new partnerships in the Coromandel have been announced.

Louden said the hunt is now on for more sites to work with.

"Expanding our network of bars is a big priority for us this year, including working with new venues in Tauranga, the wider Waikato area, and Auckland."

 - Stuff

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