What beer is that? Try the Waikato made beer app

00:41, Dec 04 2013
Jeremy Suisted, Jamie Moore, Crafty
Beer here: Jeremy Suisted, and Jamie Moore, front, are the brains behind iPhone app, Crafty, a guide to New Zealand’s craft brews.

From stouts to smoky ales, Cambridge men Jamie Moore and Jeremy Suisted have downed it all in the name of entrepreneurship.

After six months of development, the pair launched their new iPhone app, Crafty, on Sunday, labelling it 'the definitive guide to New Zealand's craft brews'.

More than 40 breweries from across the country, and their selections of more than 300 beers and ciders, are listed.

The Waikato men are marketing the technology to craft beer lovers looking for a new tipple.

Suisted, who is studying for a Masters in marketing at Waikato University, said the idea for Crafty came up when he was researching innovation for his studies.

Looking to apply his theoretical knowledge, he paired up with childhood friend and web developer Moore to bring together two evolving Kiwi industries - craft beer and technology.


"It tastes so good, and you drink it because you want to try these new flavours . . . but there was no easy way to discover what was in little breweries in Nelson or somewhere like that," said Suisted.

"The thing with craft breweries is most of them are just one or two-man operations with fulltime jobs, brewing in their sheds on the weekends, so it's been really fun to build relationships and get information about them all."

Crafty was mostly a discovery tool, Moore said.

Users can filter the 300-plus brews by brand and type, and the app will spit out a picture, information on the brew and the brewers, and the alcohol content.

The app is is free to download, and brewers can list their products for free.

On the app's landing page is the ‘new' selection, which highlights new brews on the market.

Brewers looking to have new products featured will be charged a fee for a spot on the ‘new' list.

Moore said it's a win-win: brewers want to promote new products to consumers which they can do through the app, and in return consumers can keep up with the latest offerings on the market.

The development took financial investment of $1000, but time has been the biggest expense. Every brewery was contacted to be a part of the app listed, with the pair manually inputting the data for each brew into the system.

However, most breweries sent samples alongside the information, making the tedious work a little easier, Suisted said.

"We want to promote all of the beers - not just the ones which have a marketing budget, but the ones who are doing it for the hobby and out of love as well," Suisted said.