A Hamilton company is flying high over a collaboration with Air New Zealand ahead of the release of Peter Jackson's second movie in The Hobbit trilogy, The Hobbit: The Desolation of Smaug.
Local visual imaging company Admark teamed up with the airline to apply the recently revealed Tolkien-themed graphic to a Boeing 777-300 aircraft, promoting the film which opens on Wednesday.
The 54-metre-long image features the dragon Smaug, from the new film instalment, on the sides of the plane.
The 372-panel graphic is the largest ever applied to an aircraft anywhere in the world, breaking the record set by Admark last year when its team applied the image to the aircraft which carried the stars of the first instalment to its Wellington premiere.
That image featured characters from the film and the tagline "The Airline of Middle-earth".
The printing and application of the Smaug graphic was carefully planned by Admark's staff and carried out over a four-day window last week.
The image, designed by Weta Digital, was separated on to manageable panels, reproduced on specialised self-adhesive film, cut and then applied to the aircraft.
Although the film covers a large surface area, it is only slightly thicker than cling film and weighed in at 132 kilograms.
- © Fairfax NZ News