Dane Rumble opens jewellery store

Popstar opens North Shore jewellery store

MARYKE PENMAN
Last updated 05:00 15/06/2012
Dane Rumble
Peter Eley

DIAMOND DREAMS: Dane Rumble has opened a high-end jewellery store in Takapuna.

Dane Rumble
Peter Eley
DIAMOND DREAMS: Dane Rumble doing what he does best, performing.

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One of New Zealand's top rockers and his former drummer have turned their attention to a different kind of platinum rock.

Dane Rumble has teamed up with Scotty Nicols, now lead vocalist of Late Nyte Hype, to open Culet, a high-end jewellery store in Takapuna.

It is the first in what the pair hopes will be a long line of retail stores here and in Australia, specialising in custom diamond jewellery and signature silver pieces.

Nicols said there is more than $70,000 worth of diamond jewellery on show in the new store.

''We are trying to keep everything very French and high end. I look at Tiffany & Co as a model of where we would like to take it,'' he said.

The brand was first established in 2008 after the pair met on tour and discovered a common passion for design.

''I designed a piece for my girlfriend and I got Scotty to make it. I was fascinated by the whole thing, the process of sketching something to creation,'' Rumble said.

He said getting into the jewellery scene was like ''jumping in the deep end'' after working as a sign writer before his music career.

''I was pretty green in that sense, but I'm learning as I go along. We are both really proud of the business.

''You get these guys come in and they've got these crazy stories about how they're going to propose and how they've been keeping it secret. It's rewarding to be part of such a special personal occasion.''

Nicols said he learned his trade working alongside a jeweller for eight years after he left school and later designed pieces for labels such as Stolen Girlfriends Club, Huffer and Boh Runga.

''Combining design with the freedom to create anything. It's not just a piece of jewellery it's something that has a whole lot of thought as well,'' he says.

Rumble is looking to open a store in Sydney.

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- Auckland Now

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