Disney ice-skating show a 'treasure trove'

AARON LEAMAN
Last updated 05:00 29/07/2014
 Disney On Ice
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A scene from the Disney On Ice presents Treasure Trove show, staged at Claudelands Arena from July 25 to 27.

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Grumpy and his mates have left a big smile on the faces of city bosses with 30,000 young and not-so-young fans filling Claudelands Arena for Disney on Ice's 10 shows.

Demand for tickets prompted two extra shows, with sell-out crowds enjoying the ice-skating spectacular.

And the hits keep coming for Claudelands Arena with folk legend Bob Dylan set to play at the venue next month and pop star Ricky Martin taking to the stage in April.

Claudelands director of business development and marketing Murray Jeffrey said about 70 per cent of tickets for Disney on Ice's 10 shows of Treasure Trove were sold to people from outside Hamilton, creating a positive spin-off for city businesses.

‘The anecdotal feedback I've been getting is the city was busy and the cafes were busier than usual. When you have people visiting from out of town, they tend to fill up with petrol, buy themselves some lunch and, depending on when the show is, perhaps stay a night in the city," Jeffrey said.

An analysis of ticket sales for Disney on Ice showed about 20 per cent of the crowds came from the Bay of Plenty while some event-goers travelled from as far away as Wellington and the South Island.

"Being the first date in Disney's New Zealand tour helped ticket sales but I also think the great content appealed to a lot of people," he said.

Attracting big international acts to Claudelands Arena represented several years of hard work, Jeffrey said, and there was more good news to come.

"We've got more announcements to come this week and next week. We've worked hard to get to this point and it's exhilarating to see Waikato and Hamilton people buying tickets and coming along.

"The main reason promoters are coming here is because people are buying tickets. The more people support the venue, the more successful Claudelands will be."

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- Waikato Times

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