Erotic novel, and now the world’s fastest-selling paperback, 50 Shades of Grey has sparked more than our literary intrigue.
The sexy series has also inspired our bedroom behaviour, and business is booming for Hamilton store Peaches and Cream, New Zealand’s largest sex aids shop.
"The book has been selling like hot cakes," said general manager Waimarama Puke.
"We sell it to all types of people, male, female, the young and old, and defintely lots of people you would never guess read it."
Globally, the saucy trilogy of books has ignited a new group of consumers to the bondage market.
In the US it’s seen a new wave of female customers in hardware stores, and it’s not for the DIY bargains. And groups of women are signing up for classes to learn how to wield their ropes hosted by kink specialists.
Sexgear.co.nz sales representative, Laura White says the 50 Shades series has served to reduce the stigma associated with bondage.
"Because the books have been so popular, and they’ve been plastered through mainstream media, they’ve normalised something which was previously misinterpreted as a little dark and underground."
Ms Puke agrees, and said the book was seeing a lot of return business into the store.
"What happens is someone will buy it, take it home to read it and then come back full of inspiration for a few products to spice things up," she said.
"We are selling a lot of things from our bondage and fetish ranges.’’
- Waikato Times