The Government has stepped in to help broker an agreement over the future of Coromandel's New Chum Beach.

Coromandel MP Scott Simpson will lead talks between advocacy group Preserve New Chum for Everyone and owners Coastal Land Trust Holdings who recently submitted a revised consent application for the land adjacent to New Chum.

The consent application relates to land on the Whangapoua side of Te Punga Punga Station and does not involve any development in the New Chum catchment.

The advocacy group wants the Government, Waikato Regional Council and Thames-Coromandel District Coromandel to help purchase 365 hectares at the beach and designate it as a recreational reserve.

The property has a government valuation of about $10.3 million.

A proposition to sell land adjacent to New Chum Beach into public ownership was put on hold last year by the site's owners after a government report valued the land at half its original estimate.
New Chum Beach is a renowned tourist destination and was named one of the most beautiful in the world by Lonely Planet and National Geographic.

Mr Simpson said the round table discussions were a ''new way of working together for the protection of iconic places in New Zealand'' and required the buy in of all interested parties.

The Conservation Department, Waikato Regional Council and Thames-Coromandel District Council will also take part in the discussions which will focus on devising a protection and enhancement plan for the beach.

''By sitting around the table together we will come up with a much more robust result than by advocating views and different positions through the Resource Management Act process,'' Mr Simpson said.

''I am hopeful that we will reach a solution that will be acceptable to all.''

Preserve New Chum for Everyone chairman Grahame Christian  said the announced talks were a ''major milestone''.

''This journey has taken over a year of negotiation but it's been worth every step,'' Mr Christian said.

- © Fairfax NZ News