The Waikato is full of smartphone addicts, and Kris Nielson is mainlining his mobile.
The Hillcrest resident checks his smartphone through the night, but reckons he still sleeps well.
But he does take his phone to the bathroom with him when he has a shower.
"My phone is my life in a way," the 33-year-old says.
"When I go to bed it's right beside me and it has to be charging so it doesn't go flat. If I leave it accidentally and I get half way down the road, I have to turn back to get it - even if I'm just going to get milk.
"It's a bit annoying really because I remember when you used to have the old phones . . . you didn't care [about them]. But now the phones are more advanced. If I wake up at 2am [on pay day] I'll check my bank account on my phone . . . then I'll quickly check Facebook and Gmail. I'm definitely a phone addict."
For Huntly's Chelsea Rowney her smartphone use is starting to impact on her life.
The 20-year-old often wakes up at night to check her iphone5 and what is happening on her social media sites.
"It'll be 3am and I'll check if I've got emails - just anything really. Facebook and Twitter. I'll even update my status."
Once she woke up at 3am and found chocolate next to her bed so updated her Facebook status to say: "I'm eating chocolate".
"That was 3am. People think I'm nuts."
And the addiction has affected her sleep.
"I'll have trouble going to sleep and won't go to bed late because I'm on my phone. Then I'm going on it at night. So by the time I have to go to work, I'm just so knackered.
"I'll want to have a nana nap during the day but I can't."
As a former dental assistant she used to start work at 7.30am so it "was just ridiculous". Now she works at a supermarket.