Visitors drawn to 'nurturing'
While most have to pinch pennies all year for a getaway, some don't give the price tag a second glance, and the chances are they will be staying at one of the region's most exclusive holiday spots.
If money is no object, 970 Lonely Bay Lodge at Cooks Beach will cost you $2750 a night or $13,750 a week if you wanted exclusive use of the four-suite lodge. If you want to slum it and share with others then a mere $3300 a week will get you a suite in which to doss in no small manner of comfort.
Of course with that kind money changing hands there are some benefits.
You will be located on an idyllic beachfront overlooking Purangi Estuary and Mercury Bay, a literal hop, skip and jump from dipping your toes in the Pacific Ocean.
After a hard day's lounging the sound of wood pigeons flapping through the native bush might lull you to sleep while you are having a drink before retiring to the comfort of the honeymoon suite to lay your head on plush Egyptian cotton.
Manager Loring Stewart said the exclusivity and the level of care and "nurturing" were the major drawcards in picking a luxury lodge as holiday accommodation.
"It's a really unique experience," she said.
Ms Stewart said Lonely Bay Lodge was fairly new on the market, but was luring many overseas visitors, along with the odd Kiwi couple on a weekend getaway.
But don't get your hopes up.
They are fully booked until January 14, so you might have to delay your getaway.