Parachute sold out

CHRIS GARDNER
Last updated 13:37 26/01/2013

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If you are planning a trip to Parachute and do not have tickets yet forget it.

All 17,500 tickets for the Christian music festival at Mystery Creek Events Centre near Hamilton have sold out.

The last ticket was sold 1pm Saturday, with potential punters being turned away at the gate.

"We're thrilled" said Parachute Music CEO Mark de Jong, "We couldn't have asked for a better result in what has been a difficult time in the NZ economy over the last couple of years."

It was only a year ago festival organisers recognised how tough the financial climate was for festival goers with tickets sales down, in particular families attending the festival. Parachute then choose to introduce the "Pay What You Can Afford" initiative, opening their gates to more than 1200 families to attend at a price of their choosing.

"When it came to planning Parachute 2013, we were determined to continue reinventing the festival and finding creative solutions to ensuring our future," de Jong says.

 "We lowered ticket prices, introduced new student prices and layby options and we broadened the criteria for family tickets."

At its peak Parachute, into its third decade, attracted 30,000 festival goers.

Parchute has committed to holding four more festivals at Mystery Creek.

The three-day event ends on Monday.

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- Waikato Times

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