Hamilton got its first taste of its new night market at the weekend.
Set up in Kmart's underground car park, the market was a mix of stalls selling everything from jewellry to healthy dog treats, soaps, clothing and cultural food.
Auckland night market founder, Paul de Jonge, said the night markets are enjoyable for all ages.
"It brings the community together, families and young people," he said.
Although the Frankton day markets are set to stay, he believes the night markets - also held each Saturday - will be just as popular.
"They complement each other, some people like to get up early and some people like to go late at night,'' he said.
Debbie Park, owner of a Rotorua handmade jewellry stall was one of the many stall owners there eager to be a part of the night.
Rotorua market stall owners had told her about the new night markets in Hamilton and was keen to sign up.
"What keeps me going is the people," she said.
Park has been running her stall for three and a half years and she said 70 per cent of the jewellry is of her own design.
Chloe Ettrick is an Auckland stall owner who has created her own healthy dog treats business, 'One Podgy Dog' and was excited to be there.
"It is exactly what they are like in Auckland," she said.
Ettrick said she got the idea from her own dog, Podgy, who had been eating too many dinners with her husband.
She enjoys seeing people come back, "I get real satisfaction when people come back and say it has worked," she said.
Ettrick created her stall in November last year because she wanted to make her own money.
Flo Stanley from Hamilton had arrived to the markets just before 6pm and was enjoying being amongst the people at the market with her partner and children.
"It looks like everyone has something in their hands," she said.
She said the markets was good for Hamilton "it is bringing people together," she said.
Amongst the crowd was mother and daughter, Lovonne Campbell from Auckland and Sheree Holgersen from Hamilton who were enjoying a german hot dog.
"My daughter made me come, I'm glad I did it is awesome," Campbell said.
"Mum has spent lots of money," Holgersen said.
The pair said they were enjoying the night and were eager to come again.
The night market will be held at the Kmart car park every Saturday from 5-11pm.