An intersection enforcement blitz is expanding to the entire Waikato Police District this month after a campaign in Hamilton failed to change driver behaviour.
The stakes are high too - four people have died in four intersection crashes this year while Serious Crash Unit investigators attended five intersection smashes in where people suffered serious injuries.
Operation Red Eye, an intersection focused operation held in conjunction with the Hamilton City Council over September, did not produce a noticeable improvement in driver behaviour, Waikato Road Policing manager, Inspector Marcus Lynam, said.
Despite education via electronic billboards, media coverage and focused enforcement there were still 233 infringement notices issued - the same number issued during a similar operation in May.
Mr Lynam said the motivation for the campaigns were figures from the first six months of this year which recorded 199 intersection crashes in Hamilton.
Attitudes need to change if the community wanted to benefit from a reduction in road trauma and the cost of repairs from minor collisions, he said.
"An example of this was a driver we stopped on September 12. The 27- year-old was stopped and issued a ticket for 'failing to stop at a stop sign' but the very next morning he was stopped again by another officer at a different intersection for the very same thing.
"It's about trying to drive not only behavioural change but also saving lives and preventing road trauma.''
Waikato Police are now expanding Operation Red Eye to a district wide operation running over October focusing on the intersections identified as being the highest risk and targeting them through enhanced enforcement.
"Motorists can expect rigorous enforcement of speed limits on entries to intersections, camera coverage of red light compliance and enforcement action for failing to stop at controlled intersections."
Mr Lynam said by publicising both the issue and the high risk intersections police wanted the public to take stock of the issues before their driving became an enforcement issue.
"After all, road safety is everyone's responsibility."
Hamilton City - top 3 crash intersection over the past three years
1 - Peachgrove Rd and Te Aroha St (Hamilton East)
2 - Cobham Dve and Normandy Ave (Hamilton West)
3 - Peachgrove Rd and Brooklyn Rd (Five Cross Roads)
West Waikato - five or more crashes in past three years
1 - Victoria St and Hamilton Rd (SH1 Cambridge)
2 - SH 1 and Shakespeare St (Cambridge)
3 - SH 3 and Vaile St (Te Awamutu)
East Waikato - five or more crashes in past thee years
1 - Kopu roundabout (Thames)
2 - SH1 and SH 29 (between Cambridge and Tirau)
3 - Avenue Rd and SH 26 (Morrinsville)
- © Fairfax NZ News
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