Gourmet supermarket Nosh will close its Hamilton store at the end of February.
The Auckland-based food market announced today the store would close on February 28.
Chief executive Hayden Syers all staff who could and wanted to relocate were being offered jobs at their Auckland stores.
"The business as a whole is tracking extremely well but unfortunately Hamilton is not performing," Mr Syers said.
"We now need to focus our resources on the Auckland market and we have no current plans for further closures.
"I am pleased to be able to say that all those who can and want to relocate can have jobs in our Auckland stores. With its proximity to Auckland we're hoping everyone will find a way of staying with us."
Other Nosh stores are located in Glen Innes, Greenlane, Mt Eden, Ponsonby, Constellation Drive, Matakana and a co-owned store Mt Maunganui.
It's not the first gourmet supermarket to open and close in Hamilton.
Budget-canny Waikato shoppers forced fellow gourmet grocer Farro Fresh, then at Te Awa The Base, to reinvent itself as Trader Jacks, a "value" grocery store in April 2012.
Trade Jacks closed in 2013.